Company executive is answering interview question about future goals
Audio
That's a good question. Based on what's happened in the past, it's a bit difficult to talk about the future, because, if you had asked me this question five years ago, there's no way I would have predicted that our company could grow this much, and would have become the leading domestic brand in our industry. It still seems surreal. So, I'm hesitant to look too far forward. There are two things that I hope will happen, and that we will certainly strive like heck for. One is to make sure we don't rest on our laurels, but look for ways to constantly improve our product. The other is to compete more on the worldwide market, so that in a short while our name is as well known in Iceland as it is in Iowa. Those, I guess, would be our two main short-term goals. Honestly, I don't think much beyond that.
